Why are TANN sights so "sticky"? They're sticky because busy consumers depend on TANN to keep them informed of conditions that could impede their progress - before and during their commute - through whatever medium is available at the moment.

This is good news for our advertisers. For example, when viewership of TANN Web sites peaks between 2 PM and 6 PM, over 50% of those viewers stay tuned to the site for more than one hour - with our advertisers' messages in front of them. This not only translates into more durable ad impressions, but "click through" rates that are way above the industry average - by upscale professionals.

Workday Drivers Interested in Traffic News   LA/Orange County Metro 4,926,034   New York 4,585,865   Chicago 2,590,059   San Francisco 2,185,828   Washington, D.C. 1,393,842

At TANN we go out of our way to construct customized ad programs that specifically address the reach and targeting objectives of our advertisers. With an entire menu of options to choose from, the possibilities are almost endless. Plans can be built:

• By city
• By medium/device
• By station/site
• By type of traffic data
• By day of the week
• By time period
• By desired rotation
• By desired total impressions
• By CPMs

It's hard to imagine another network that can offer advertisers this kind of flexibility and at such a reasonable cost per thousand.

But our work doesn't stop there. When you become a TANN advertiser, we:

• Establish your advertiser profile
• Create the appropriate ad tags
• Supply those ad tags to our Media Affiliates
• Record and schedule all advertising orders
• Monitor all ad placements
• Provide campaign statistics

The more you advertise with TANN, the more powerful your ad campaign can become. With the sophisticated ad tracking analysis we provide, you can quickly determine not only which of your ads are the most effective, but exactly when and where they are working the hardest. This allows you to make scheduling modifications midstream to maximize your campaign's results.

We invite you to take a closer look at our specific targeting opportunities, ad unit availability and ad rates, and learn more about our ad production assistance. At any time feel free to contact us and we'll be glad to answer any of your questions.

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